Who is an influencer? how to become an amazon influencer

Influencer marketing is one of the new marketing methods that everyone is talking about. This method has become one of the main marketing and digital marketing techniques and is not limited to a few brands or specific marketing agencies. You can see the footprints of influencers in almost every major industry. It has become so lucrative that it is not at all strange if everyone wants to become an influencer in their own field. If you are one of those people who want to know what an influencer is and even want to become an influencer, you have come to the right place. In this article, we will tell you the definition of influencer and the types of influencers. Finally, we answer the question of how to become an influencer.

Who is an influencer?

First of all, we need to know the meaning of influencer. So what does influencer mean?

An influencer is someone who:

  • With the authority, knowledge, position, or relationship he has with his audience, he influences their purchasing decisions.
  • In a particular field, such as sports or cooking, it has a special place among the audience, and the number of its fans depends on the level of its expertise and skills.

Influencers’ activities are not just for marketing purposes, but the social relationships they create cause brands to use them for marketing . This is called influencer marketing.

Who are social media influencers?

Over the past decade, we have seen the increasing importance of social media . More than 3.4 billion people around the world are active on social media. This number is equivalent to 45% of the world’s population. These people are sometimes inevitably targeted by influencers on social media.

Social media influencers are people who, because of their knowledge and expertise, have become famous in a certain field. They regularly post about this area on their pages and channels. Followers of these people’s pages are also involved with these issues and care about their opinions.

Brands have a special interest in influencers who work on social media. These people can bring commercial products to languages ​​and globalize. By doing so, their followers will be encouraged to buy these products. The results of some studies indicate that the average interaction rate in influencer marketing is 16 times higher than other types of marketing.

Types of influencers

Influencers are categorized in a variety of ways. The most common methods for classifying influencers are to classify them according to:

  • Number of followers on virtual pages;
  • Type of content;
  • Influence rate.

Influencer may be ranked lower by one method and one of the top influencers by another. For example, many mega-influencers are also celebrities, but they do not have special expertise. Therefore, they are ranked lower than influencers specializing in a particular field, such as architecture. In contrast, some micro-influencers and even less important influencers in a specialized field such as art may have a tremendous impact on their followers. Such influencers may be profitable for a company that sells a particular art product to art enthusiasts, for example.

Types of influencers based on the number of followers

If we want to classify the types of influencers based on the number of their followers in social networks, we must name 4 groups. These groups are often Instagram influencers.

1. Mega influencers

People who have a large number of followers on social networks such as Instagram are called mega-influencers. Although there is no set rule for identifying these types of influencers, people who have more than 1 million followers on at least one social network are usually called mega-influencers.

Many mega-influencers are celebrities and celebrities who have gained fame in the real world. Movie stars, athletes, musicians and even TV series actors fall into this category. However, some mega-influencers have gained a lot of popularity through online and social activities. Usually, every mega-influencer has a representative or program manager through whom he / she monitors business and marketing transactions.

Only big brands can go to mega-influencers for influencer marketing, because the cost of their services is very high. In some countries, such influencers charge around $ 1 million for each Instagram post and are very strict about who to work with.

Iranian influencers also follow this procedure. According to a report published in 1399, an Iranian mega-influencer receives about 30 million tomans for a simple Instagram post.

2. Macro Influencers

These people are in the next category and may be more available for influencer marketing. People who have 40,000 to 1 million followers on one of the social networks are called macro-influencers.

This group is divided into two categories:

  • Grade 2 celebrities who have not yet found much position;
  • Successful professionals who have more important followers than ordinary micro-influencers.

The second category is more suitable for working with marketing companies.

Macro-influencers are usually celebrities who play an important role in raising public awareness. There are more macro-influencers than mega-influencers, so it is easier for brands and businesses to find a macro-influencer they want to work with. In addition, such influencers are often accustomed to working with brands and communicating more easily.

However, businesses need to be a little more cautious about dealing with these influencers, as some macro-influencers have fake followers, which is a scam .

3. Micro-influencers

Ordinary people who are well versed in a particular subject and have been able to gain a foothold in that field are micro-influencers. They usually find a lot of fans on social media, but not only the number of micro-influencers of the influencers indicates their influence, but also the extent of their interaction with the followers.

There are different opinions about the number of followers of micro-influencers, but usually 1000 to 40 thousand followers in a social network are the criteria.

These people work to get a more specialized audience to see them, so they do not want to hurt the relationship with the fans. In order to encourage such influencers to work together, you must first convince them that your products are valuable. Some micro-influencers enjoy working with the company for free, but others expect to be paid to promote their products.

Microinfluencers are becoming more popular today. Some of them change from anonymous people in cyberspace to influential celebrities over time. These people are more famous among the new generation, because this generation spends most of their time in cyberspace. In the future, micro-influencers will be the most influential.

4. Nano Influencers

The newest type of influencer to be recognized is the nano-influencer. These people have a small number of followers, but tend to be experts in a particular field. Nano-influencers are like big fish in small ponds. Most of them have less than 1000 followers, but these followers are enthusiastic and like to interact with nano-influencers and listen to their opinions.

Many brands consider nano-influencers to be trivial, but such influencers can be useful for companies that produce highly specialized products. However, for many companies, nano-influencers do not have enough influence. These people may be easy to get and cheap and have little audience, but if you work with hundreds of nano-influencers, you will reach a wide range of audiences.

Types of influencers based on the type of content

Today, most influencer marketing activities on social media are done by micro-influencers and bloggers. Recently, however, people are becoming more interested in watching videos in cyberspace. This has led to a growing future for YouTubers.

1. Bloggers

Influencers and bloggers on social media have the most unique and active relationships with their fans. For now, brands are realizing this and encouraging it. Bloggers have been able to connect with influencer marketing in a short period of time. There are many blogs in cyberspace that if their owners define a product, the blogger’s fans will use that product.

Many bloggers have been able to find countless fans in various fields. Some of these areas are:

  • Personal development ;
  • Finance ;
  • Health ;
  • Raising a child ;
  • Music .

The important thing about successful bloggers is that they have been able to earn the respect of readers in a short period of time. Bloggers are a little different from influencers. The difference between a blogger and an influencer is in the way they work and the content they produce. Bloggers like to write or write things that their audience likes. In contrast, influencers are increasingly seeking followers and liking their content on social media.

2. YouTubers

Blogs are not the only popular content on the Internet. Another type of popular content is videos. In this form of influence, video creators create a channel on YouTube instead of setting up a site for themselves. Brands are often more compatible with YouTubers, or video content creators on YouTube.

3. Podcasts

Podcasting is a relatively new form of online content that is becoming increasingly popular. Today, many podcasts are published in Persian and other living languages ​​of the world.

Audiences of bloggers, podcasters and youtubers rarely visit websites to see new content, so these people usually advertise their new posts or videos on social media. This is why most of these bloggers and content creators have become micro-influencers. In fact, the vast majority of influencers present themselves on social media, and through these networks, their audience and fans increase. In recent years, Instagram has become an important social network from which most influencers start their work.

Types of influencers based on their penetration rate

Another type of classification of influencers is based on the degree of influence they have among their audiences. Accordingly, there are 3 categories.

1. Celebrities

The first influencers were celebrities. These people still play an important role, although their importance as influencers is declining.

Influencer marketing was formed with the support of celebrities. For years, businesses have noticed that their sales increase when a celebrity advertises or endorses their products. Many companies still use celebrities as influencers.

2. leaders

Industry experts and public opinion leaders, like journalists, are also an influencer. These people are respected because of their qualifications, position or experience. Often, this respect is earned because of a reputation in the workplace. For example, a journalist who writes for a major newspaper is not necessarily an expert, but he or she is respected because he or she is a good writer and works for reputable publications.

Leaders mean one of these people:

  • Journalists;
  • Academics;
  • Industrial experts;
  • Professional consultants.

If you can get the opinion of a journalist who works for a national newspaper and he writes articles about the positive features of your company, use him as a blogger.

One of the most important things to keep in mind when working with leaders is that many of these people have gained a reputation in the real world. For this reason, they may not have many or active followers on social networks.

3. People who have a greater impact on their audience than usual

These people have a lot of interaction with their audience. They collect followers and become known as experts in their field. The number of followers of these people depends on their field of expertise. These people have more fans than others who work in that particular field.

How to become an influencer?

Influencer marketing is one of the new phenomena and the main techniques of modern marketing and is not limited to a few top brands or agencies. To become an influencer, you must follow the steps that we will tell you in the following.

1. Specify your area of ​​expertise

Before doing anything, you must first choose a field or field of specialization for yourself. You need to choose a field that you are interested in and you can constantly produce content about it . You also need to have some expertise in that field to be able to introduce yourself as an influencer in that field.

The influencer should research and write about topics in his or her area of ​​interest, so you should choose something that interests you and that you enjoy spending time with. Of course, you can choose 2 to 3 different disciplines, but you should not go beyond this.

2. Optimize user accounts on social networks

After defining the area of ​​expertise, you must select one of the social networks and create an account in it or optimize your previous account. Most influencers are only popular on one or two platforms, so it’s best to focus on one or two social networks.

To optimize your social media accounts, do the following:

  • Turn a personal account into a business account. This is possible on most platforms such as Instagram, Twitter and Facebook.
  • Introduce yourself in an attractive way. The About Me section of the account is the first thing visitors see, so it plays an important role in your initial introduction and impact on your audience. In this section, enter your full name, place of residence, contact information and area of ​​expertise.
  • Add profile and background image. These images are important components of your personal brand identity. That’s why you have to choose them carefully. Make sure your face is perfectly clear in the image and the image quality is high.

3. Get to know your audience

Before you start producing content and posting it on social media, you need to know your audience. Influencers dominate their audience and have a deep connection with them. The reason for this is the fact that they do not serve all people, but only those who have common interests.

To become an influencer, you need to know what your goals are. After that, do your job well to find loyal followers. To understand your audience, you can start by analyzing your current followers to gain a deeper understanding of their frequency and interests.

Most social networks have tools for analyzing data and statistics that you can use. For example, in the statistics section of Twitter, there is information about the interests, gender and geographical location of your followers.

4. Generate and submit related content

The next step in becoming an influencer is to submit useful and relevant content to your followers. The more you can connect with your audience, the more people will be influenced by your comments and advice.

This is the most important condition for influencer. This is how followers really listen to you.

You need to develop a content strategy in which the types of content come together. In formulating this strategy, it is better to pay attention to the interests of your audience.

Some influencers limit their feeds to their favorite subjects such as food , travel , fashion and beauty . These people do not combine content related to these topics with content related to their personal lives. In other words, in content production they focus only on specialized topics. For example, an influencer in the field of food and social media only posts on such topics:

  • Cooking recipes ;
  • Photos of visiting the restaurant;
  • Comments on food;
  • Advertise food brands.

Of course, some influencers prefer to spend a little more time on social media in order to better communicate with their audience. Posting articles about everyday life helps these people look more credible.

It does not matter which strategy you choose, you just need to make sure that you have developed enough of that strategy to be ready to work with brands.

5. Be regular and steady

Once you have decided on the type of content, you need to choose the right time. Most social networking algorithms focus on user accounts that submit content regularly. This is more important on Instagram, and you need to post regularly to increase traffic on this platform.

Scheduling content submissions may be daily, weekly, or otherwise you are more comfortable with. To determine the timing, you should also consider the characteristics of the social network you are considering.

Some platforms, such as Twitter, are more dynamic in nature, and you need to post more content to influence them. On other platforms such as Instagram, YouTube and Facebook, you can refuse to send content once or twice a week. However, choose days and times and stick to this schedule.

The results of some studies show that the highest rate of interaction on social networks is in the last hours of the morning and afternoon of the middle days of the week. Wednesday is also the best day to post content on most platforms. You need to identify the best times to submit content on your chosen platform and build a content calendar based on that.

6. Interact with your audience

After posting content on social media, you will receive likes and comments from your audience. It’s very important for the influencer to connect with his followers, so you can not ignore these comments.

Answer the comments and questions they ask you. You can also like their comments to appreciate them. Another way to engage your audience is to ask them questions and discuss your common interests. Interactions like this help build a personal connection with your audience and strengthen your position as an influencer.

7. Show the brands that you are ready to work together

The last step for influenza is to announce it to the world. You need to expand your reach and introduce yourself as an influencer ready to work with brands.

You can mention this in the About Me section of my account. You can also leave your contact information to potential customers and show them an easy way to communicate with yourself.

Another way is to always be available and send messages to related brands to collaborate. It is better to design a template to connect with different brands so that you do not waste time. This method may not work immediately, but in the long run it will help you attract the attention of brand owners and come to you first for cooperation.

Concluding remarks

There are many influencers around the world, such as Edison Ray, Hoda Beauty and Xabi Lim, who also have many fans. Some of these people have interesting stories and have come a long way in becoming influencers. Remember that doing this requires a lot of time and effort, so you should not expect to become an influencer overnight. However, the ways we have introduced will help you get started.